Why Corporate Responsibility?
Companies face increasing pressure to deliver to their shareholders, employees, consumers and business partners, while at the same time maintaining sound and ethical business practices.
Corporate Responsibility (CR) is a disciplined response to those pressures that done properly, with passion and with objectives aligned to core company competencies, has a measurable positive impact on every business.
“Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it… because it is good for our business.” – Niall FitzGerald, Former CEO, Unilever