Engaged employees are more loyal and productive, and a proven way of increasing their engagement is by involvement in CR programs that help them better understand their employer’s longer-term goals. PCS understands the role CR plays in employee engagement and we work with clients to engender a deeper sense of emotional commitment from their employees towards the organisation via volunteering and involvement in the company’s corporate social responsibility activities or partnerships.
According to research firm Gallup, engaged organisations have 3.9 times the earnings per share growth rate compared to organisations with lower engagement in the same industry. CR programs that engage employees through volunteering and giving also create higher shared value.
“Companies with their eye on their ‘triple-bottom-line’ outperform their less fastidious peers on the stock market.” – The Economist